World of Watches sells so many different brands at different price points that you're sure to find something that you love at a price that you love even more. All of the watches sold on our website are brand-new - you won't find any used watches here. They are 100% authentic. The prices are so great because World of Watches works with the brands for special deals. We do the hard work so that you can reap the benefits by saving more than 70% on your watch purchases. Plus, World of Watches doesn't just sell first-class watches - we sell many other items as well. You can shop for watch accessories on our website, as well as high-end pens, jewelry, and sunglasses. And yes, these items are sold with greatly reduced prices as compared to retail prices.